I don't generally exhibit. I have entered one local exhibition in my lifetime. That was 14 years ago. I sold the work on the opening night. It was roughly A4 size (a bit bigger) oil on canvas and sold for $400 (commission came out of that).
Move on to 2022.
I have begun painting again, done my calendar series which I sold locally and have had some greeting cards printed. I did 2 commissions (both just over A4 size on canvas and board), which I deliberately undercharged for in the hope they would get me started painting again (It worked!) and bring in more work (Failure!). I charged $250 for one and $300 for the other.The same local exhibition entries close today. Prices are required on the entry form.
I am entering 2 paintings, one I have posted here before, but have since framed behind (spaced) glass, to be able to hang it. It is an oil on A3 gessoed/gessod (?) watercolour paper. The other is one I posted about today in the paintings section. I have some tweaking yet to do on the canvas one. It will not be framed, but will be hung.
What price to ask for each is a real quandary. There is a 20% commission charge.
At the moment I am wavering on $650 for the framed one. That would give me $520 in hand. Framing locally would have cost me $100. I used a frame I already had and bought cheap card as a border, (Yes, the colour is "interesting", however, with limited choice locally, it was the best match).
The canvas one is larger. 600mm x 500mm (is that 24"x 20"?) I think it is worth more that $800, but what do I know? I do know my horses have a better under drawing to them than many horse art works. I know my anatomy of horses is fairly good. As far as I am aware, there is no one in my local vicinity doing what I do. That being said, until I become known, can I ask over $1000 for my works? I wondered if perhaps $750 in the hand ($900 at the exhibition)would be fair? Could I stretch it to $950 exhibition price? Should I go under that and accept even less in the hand, like $680 which would be $850 to the buyer?
Other equine artists in NZ seem to range from $1000 to $4000 for similar sized works, but many of them are quite abstracted or a semi realistic horse on an abstract background.
Any advice is welcomed.